What is Video Marketing
Video marketing is simply incorporating videos into your marketing campaign for your online business. By providing short clips or videos of how your product works, what your services are, and even customer testimonials you will be providing your online company with a huge boost in your customer base.
With the internet available 24 hours a day 7 days a week, the use of video marketing will help you reach more people from around the world in different time zones. Your business will be making you money while you sleep. One video can gain your online business a lot of mileage by incorporating your video not only on your website but sharing it on the social media sites such as Facebook, Twitter, Pinterest, and Google+.
Let’s not forget your video marketing could go viral on YouTube which, if you are in the right niche, your video can go viral in one day. Studies show that video marketing increases click to your landing page as well as increases your Google ranking, conversions, open rates, click-through rates, and the list goes on.
People like to see videos more than texts and pictures. Videos are more personable and more interactive to the public. Seemingly it provides better customer service as your customers can see what your product does compare to other products that do the same thing, or how your service is better than other services of the same like kind and quality.
Benefits of Video Marketing
Video marketing with customer testimonials is a great word-of-mouth forum to increase your customer base. An online video reaches on average 85% of the United States internet audience alone. Video marketing trends to keep people on your website longer, after your short video they will stay and browse your site to see what you have to offer. This is a great way to use video marketing to entice people to see what you are offering on your business website.
A business website that has a video on its landing page is 50% more likely to appear on the first page of Google since Google has added video content in their organic search results. Thus, by video marketing, you are increasing your internet exposure twice as much as you are without a video.
Video marketing improves your business engagement with your customers and potential customers. It ‘brands’ your online business and is search engine compatible since Google now recognizes videos on their searches and will tend to place landing pages with videos on page number one. Creating rich content in short videos will improve your traffic on SEO sites as well as video search engine sites. Video marketing also improves your customer service as people like the interaction and you will be building links to your website.
The combination of video marketing on your landing page as well as sharing your video on Twitter, Facebook, Pinterest, and Google+ will increase your internet saturation by 50% than without video marketing.
How To Use Video Marketing
You can not send a video in an email it will be best to send an email with a video link that has a ‘start’ button. Your web designer can help you out with this type of programming. Video marketing will convert more users and send more people to your website. Change your video often as people do get tired of seeing the same thing over and over again. Changing your video on your landing page also shows your customers that you are proactive in your business.
Your first video marketing campaign should be about your company, product, and service. Make it no more than 2 minutes in length. Test your video in a marketing campaign with social media websites and sit back and see what happens. Direct your potential customers to your Facebook page where you will have yet another video that shows the next step in your business. With a Facebook page, you will still be changing your video marketing campaign as well as being able to interact with your customers. Offer specials for the people who ‘Like’ your pages such as an online coupon they can redeem for your products or service.
Yes, it has been said that using animals and children draw in more customers. However, do not overdo it with these subjects. If you are selling a product with chemicals you do not want to use animals or children. Be smart about what you put on your video. Make it humorous if you can as people like humor as it makes them smile. An upbeat video will provide you with more clicks than a serious one.
Video marketing will reach the world and with 85% of the world owning smartphones with the ability to have internet capabilities in their pockets, video marketing will reach more people around the world. Once you start testing your video marketing, don’t wait, make another video in the meantime. Get that one out on social media websites and YouTube and see what happens. Don’t ‘flood’ the market, however, so just make one or two videos, changing the videos from one to the other. Variety is the spice of life.
You want your customers to be engaged in your online website. With your website including credible content, images, and video your customers tend to stay, on average, 4.51 minutes on your website as compared to half of that amount without video and only texts and images.
YouTube is the second largest search engine next to Google when it comes to video searches, after all, Youtube is owned by Google. Using your video marketing tactics on YouTube will get you ranked on both YouTube and Google at the same time. You will be driving your brand awareness to more people across the globe, creating more customers and more income for your business. Video marketing is a win/win decision to make when it comes to successfully marketing your online business. Start driving your brand awareness with video marketing for your online business. Remember to keep your videos short, to the point, interesting, and even humorous.
Have you integrated video marketing into your digital marketing plan yet?