Pay Per click (popularly referred to as PPC) is a model wherein advertisers pay to publishers whenever the ad gets clicked. There are numerous businesses, agencies, or marketers who invest in keywords that target their market directly or indirectly. PPC advertisements are displayed on related web sites that have in principle agreed to show the ads.
Contrary to the general portal which usually diverts traffic to one site PPC implements the affiliated model. This model attracts others due to its attached monetary incentives for its partner sites. The scheme provides purchase by pointing and clicking through the merchant. To simplify it is real pay for the real performance. And there is always a breakeven point if there are no sales; it means no cost to the real merchant without any sales. There are many variations in this diverse field such as banner exchange, pay for a click, profit-sharing programs, etc…
How it Works
Websites using PPC ads usually advertise if a query or a keyword is compatible with the advertisers’ search list. Such ads are called sponsored ads or links which are basically above or beneath the main engine result. PPC is used to assess the overall profitability of internet marketing. An added advantage is to calculate cost per impression thus indicating how effective the posted ad was. Clicks are just a way to measure the interest of the targeted customers. Once a specified number of clicks are achieved the overall quality and posting of the ad will affect the resulting cost per click.
Considering its numerous benefits and low costs; many marketing experts and professionals trust this as the most effective and far-reaching form of online advertisement method today. Google and Yahoo alone are used by many, it is the only media that can target all audiences under one roof.
There are ways to get to the top of a Search engine by using SEO to boost your rankings and buying your way by following PPC listings. PPC and SEO have different flavors. While SEO takes around three months to get you the full benefit of the campaign, PPC does it in a fraction of a second by making you immediately reach the top of search engine result listings. A PPC campaign is usually better than the organic traffic you receive. Running a PPC campaign may sometimes be costly, it is effective and most recommended as it pays well too. With PPC one gets instant gratification.
The Advantages of PPC
There are many unexplored advantages that PPC brings. It gives advertisers the full authority to control the campaign and meet business needs. One has the choice to bid only the amount that is in their budget. It gives the flexibility to track the performance of your pay per click campaign. One can bid on different keywords that directly target their market at certain times of the day week/ hour. Budget setting is possible with PPC as it enables you to keep a check on your costs by working on daily or monthly budgets.
Pay per click gives you the transparent mirror where you pay to an agency only for a click on your advertisement. There are no fees for placing an ad on the result page of a search engine. After a click on the Pay per click advertisement, customers with satisfaction may even save URLs on their computer and plan for a revisit. They may even forward the link in their network which free marketing and more persons will become aware of your existence. PPC also allows you to hone in only on that potential audience that is likely to turn a click into an ongoing association. To be level-headed with the big businesses PPC campaign allows all small businesses to enjoy a high chance of winning by bidding on a keyword and placing it high on all search engines and landing pages. Nowadays, PPC is a vital part of any internet promotion campaign enabling advertisers to create customized ads that will appear every time search engine queries for your keywords are made. Today PPC brings along with it good passive income opportunities with some top pay-per-click companies that hold specialization and have in a platter to offer unique traffic alternatives.
Find the right words that are attractive and get the visitors to your sites that turn into customers. This is the way how PPC works and promotes the website or a business in a more professional way reaching the perfect target audience.
PPC is quick and no doubt is comparatively easy but costs significantly. SEO is cheap and needs time and effort in the venture. Use both to promote the web site.
Calculation of PPC in the simplest way is basically to divide the ad cost by the number of clicks generated by the advertisement. There are ways to determine the cost of PPC – Flat Rate PPC and Bid –Based PPC.
Many young professionals have started online businesses in the trading or service industry and possess the capability of managing it from home. The internet has opened the gateway to numerous opportunities and it won’t take much to learn how PPC will make you money.