What is Google AdWords?

Google AdWords Facts

Google is one of the most popular search engines on the Internet. Google dominates the field of search engines.

Google delivers more search volume than any other search engine on the planet…

Using Paid advertising and using the revenue sharing model you can reach a larger audience.

Google’s primary income source is their advertising product Google AdWords.

According to a recent study, Google is responsible for generating more than 70% of the clicks to web sites and pages that are searched through search engines. Google has also developed a method of Internet marketing that has generated billions of dollars in revenue. Google has developed what is not referred to as Google AdWords. With earnings of over $134 billion in 2020 alone, Google AdWords is a formidable product with great potential for both Google and the advertisers who use it. Because of its market dominance, it can be able to set up a new pay-per-click system that aims at matching sellers and buyers.

The Evolution of Google AdWords

The idea for Google AdWords was generated by Bill Gross, who was inspired by the format of the Yellow Pages. When Bill Gross refused to sell his process, Google created their own and launched AdWords in 2000. The program originally charged a monthly fee, but as the years went by Google implemented changes: the bidding system, telephone support, a self-serve portal, and many other features. The clever idea has become a massive industry.

Google Adwords offers Pay Per Click (or PPC) advertising, targeted advertising for text, and banners, as well as cost-per-mile (or CPM) advertising. The AdWords program incorporates international, national, and local distribution.

Text:  Text ads are generally very short, comprised of 25 characters or less plus two additional lines of text that can be up to 35 characters each.

Images:  Based on the Interactive Advertising Bureau (IAB) standards, there can be several sizes of image ads that can be used.

AdWords has expanded its services in recent years to help bolster online businesses and help them reach more customers.

A cornerstone to PPC and SEO marketing strategies is keywords (the words used by users who type requests into search engines to find the products or services provided by online business). In essence, when a person types a query into a search engine, they are provided with websites that have the words they used in the query as part of their content.

The use of keywords is a vital part of what’s known as “inbound marketing”. Inbound marketing essentially draws in customers to websites by the use of keywords that are used in queries for search engines, rather than advertisements that reach outwards to find new customers. Inbound marketing is less expensive and in some ways a more powerful technique than traditional outbound methods, as the sense of discovery customers have can be a big factor in their decision to purchase products and services.

Google AdWords does not allow advertisers to bid on trademarked keywords. They have imposed restrictions on certain keywords that deal with hacking and pharmaceuticals as well. In 2008, AdWords advertisements for student essay writing services were banned as well. The banning of keywords for trademark reasons has come under scrutiny in recent years – for example, there is the case of a book that had its advertising banned because it included the term “Facebook” in the title, a trademarked keyword.

Overall, AdWords is perhaps the single biggest resource that Google uses to help small businesses find new customers on the internet. Supported by a wealth of other programs such as Google Professionals and the Adwords Keyword Tool, millions of online business owners now have access to marketing methods and techniques that can bring even more customers to their websites. AdWords is certainly one of the biggest driving forces behind internet marketing techniques.

Become a Google AdWords Professional

Google AdWords is Google’s main advertising product, and it is their Pay Per Click (PPC) model.  PPC is a type of online marketing that allows a site to target a specific audience, whether this audience is local, national, or international.  Those looking to advertise themselves through Google AdWords usually bid on the keywords and phrases that surround their industry.

Websites that use PPC marketing will present an ad when a keyword or phrase typed into Google matches an advertiser’s keyword list.

PPC advertisements are short, concise, and to-the-point, usually consisting of a 25 characters headline and two additional text lines consisting of 35 characters each, linking to a site with more information.

What are the benefits?

Contrary to Search Engine Optimization (SEO) which is a longer, more sustainable process, PPC aims to project a website online immediately, as soon as it is initiated. PPC is a marketing technique often used when a company/brand is looking to publicize themselves to their target audience for a short amount of time but in high concentration.  This is because PPC is ultimately a way to appear on the first page of Google instantaneously without having to wait for six months or so during which an SEO strategy secures good results, but results that take time.

A further benefit, contrary to SEO which aims to steer traffic to one site, PPC often presents a direct purchase opportunity for those whom the ad targets.  SEO will optimize a brand name and its associated pages, whereas PPC can direct a reader straight to a page that encourages action from the reader.

What Google AdWords can do for You

Google AdWords provides you with all the tools necessary to build a simple, yet powerful advertising campaign. Combined with the advanced features, Google AdWords can effectively scale itself to meet the demands of any business regardless of its goals or size of budget. It is possible to customize the ads at any time in real-time and easily post new advertisements on demand. Other useful tools include various statistic tools that help you monitor the performance of the ads and other reports that provide useful information in determining if the campaign is working or needs fine-tuning.

Advantages over other Advertising Methods

Unlike the other popular websites offering advertising space, the advertisements that are ordered appear instantly making it extremely easy to create multiple campaigns for increased site exposure. Having multiple ads is actually encouraged to get a better idea on which ad performs best so more budget can be set aside for that campaign. The Google AdWords tool that can also be used by people that do not have AdWords campaigns helps greatly in figuring out what keywords and keyword phrases are worth bidding for. Since the advertisements are displayed on Google’s search results page when the keywords used to search match the ones on the campaign, site exposure is excellent as Google tops the list as the most used search engine.

Getting Started

A Google AdWords account can easily be made for free by visiting where existing Google account users can make an account using the same details or an entirely new account to be made. After setting the timezone and billing information, creating the first campaign is as easy as choosing the budget, creating the ad, and selecting the keywords. The Google AdWords keywords tool is recommended to find out which keywords are not very competitive in order to save advertising money and get traffic that other competitors didn’t tap into.

Google AdWords can be quite an expense if not used properly. Through smart keyword analysis, it is possible to generate a lot of organic traffic without spending high amounts that larger businesses require staying in the game.

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